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Books

Pop-up Pitch Book Review

The Pop-up Pitch by Dan Roam is a fast method for tapping into your visual brain to organize any pitch into a compelling hero’s journey story in 2 hours or less. If you prefer the content as a video, you can find it here. If even this is too much work, he’s made software to make the pitch even easier.

The first main step is getting the components of your story on paper using the 6 simple sketches in the folded blank sheet of paper that is the Visual Decoder. Quickly identify the main players and actions in your story and feel like a kid again.

The second step is to arrange the components into a Hero’s journey using his 10-Page Pitch Storyline.

Act one- Opening

Title page- clearly establish who and what (#1 payoff the who wants) by (Insert action you want the Who to take.) Trigger phrase- There is a way to get what you want…

Common ground – show them you know them for real, build trust with positive statement. Either establish the problem in the best possible light or that you are intimately familiar with the awfulness of the problem and are willing to face it with them. Trigger phrase – In our world of X, Y is going really well. As your colleague, I find that the best part of our job is to…, I’ve only been here a short time, but I can already see how effective X is. Or We’ve all been suffering with the shifts in our industry. Recent news hasn’t been good for any of us. (in the mix and willing to talk about the hard stuff. Can’t fake this part. Must know your audience through experience or research. We are in this together and we know these things are true. What is the common ground we all share? What do you know that they don’t know I know? What is a goal/ opportunity/ or challenge? What is a memorable shared experience?

Coming problem – Facts and numbers no one really wants to see. Things are about to get a lot worse. Real fear as an extension of common ground. Clear eyed assessment solidifies trust. Only by boldly meeting the truth and addressing it realistically will we find a way to redefine it and thrive within it. We can’t meet a truth that is not said. You may or may not know this, but… It’s scary, but this turmoil is not going away. Using honesty about undeniable scary truth invites aspiration to do the right thing. What wakes you up in the middle of the night? Big problem on the horizon is We might not want to think about X right now, but we can’t wait any long because Y.

Emotional win- What it will feel like to have solved the problem. Hope and shared Joy. Imagine a world where… it feels like … Picture how it will feel when this is all over and we are safe and free. On the other side of this problem is the world we’ve always dreamed of. Visual Happy tomorrow state map.

Act 2- Things get real

False hope- Conflict between desirable easy path and why it won’t work. Avoidance. This time around the safe approach isn’t safe at all. Misplaced trust in business as usual. What got us here won’t get us there. Despite what people might thing, business as usual won’t solve this problem because… The easy answer that everyone defaults to here is… What makes this problem thornier than usual is… Visual decoder – Today state in disarray

Audacious Reality – What will work. Problems as puzzles. To solve this once and for all, we will.. The real solution we need. What if there were a way to … (something counterintuitive)? Reluctant hero turns Instead of the old way, here’s what we need to do instead. Name new solution and it’s uniqueness (2 -3 features). Visual Decoder -Today step simplified.

We can do this – Scariest operational details with proof we can do this. Trusted experience and solid plan. Experienced based reason. High level plan (5 steps maximum). We’ve done this before. If we approach this with the same rigor as …, we can do this. When we break the whole thing into three phases, it is actually straightforward. (first page audience goes back to) Insight or technical change that supports bold new reality. Visual decoder – timeline

Act 3: Close- Future can be even better than the best of the past

Call to Action – Make 3-5 point action plan, show commitment by taking personal responsibility for 2 points and ask for help with the other 1-3. You have skin in the game, but can’t do it alone. Handful of steps to first milestone with deadline. Phrases: Suggest how the team can find early suggest. All you need to do to get started is… The first steps are as easy as 1,2,3. What is this new path we are committing to? What are the steps we need to commit to…, The first 3-4 things we need to do is…, Visual decoder- zoom in on beginning of timeline

Early benefits >= 2 near term quick returns, realistic timeline, ease transition to bigger steps later, justify time and money spent, lays foundation with incremental success Phrases: The momentum we build by starting soon … Just by getting started we already gain… One benefit we see right away from taking action now is… Visual decoder- Chart

Long Win – unexpected giant win of long win once the change becomes the new normal. By the way, can you imagine what else we might accomplish by getting this right? Be Bold. What comes next is better in ways we can’t seen yet. Life is amazing and different when we reach this goal. The most amazing result will be the parts we can’t even imagine yet, new things we find along the way. When we get this right, we won’t just solve the problem that got us started, we will reveal capabilities we never knew we had. Lessons learned are worth the journey. Asperational. Opportunities we can’t even imagine yet could be… Just think what it will mean when we can finally… Visual decoder- new map, lessons learned

Categories
Challenges

Causes & Effects

Today’s Bloganuary prompt is, “What is a cause you are passionate about and why?” The prompt brings charity and non-profits to my mind. While I support organizations trying to make the world better in that manner, I think my cause or principle is more closely related to seeking a specific kind of truth related to figuring out how things effect things. The joy of discovery is why I am drawn to data and science.

To that end, I have enjoyed seeing some of the effective altruism movement. I am fascinated that supplementing salt could be a cheap and effective education intervention or that reducing poverty clears up some historic problems on its own.

However, I also believe that we will never have a perfect understanding of the world and that there will always be more left to discover. That means leaving respect and room for what we can’t measure. It’s still worth being kind to me, even if there is no measurable benefit. I believe in throwing sidewalk earthworms back to the dirt after a rain even if I know I can’t help them all. I aim to live in balance with nature and our environment. I’d prefer to invent a systemic engineering solution that solves this problem for all earthworms everywhere, but that’s not the world I live in yet. Until then, I do what I can where I am.

In that sense, I am passionate about principles of how we relate to each other. I’m passionate about democracy, though I hope to see an even better solution emerge in my lifetime. The fundamental rights that I care about include voter’s rights, freedom of speech, press, belief (also referred to as religion or opinion and expression), assembly, protest, privacy, travel, and equal protection under the law including rights of the accused to a trial where they are innocent until proven guilty. Whenever possible, I think communities should be self governing in that they should both have agency and responsibility for their decisions.

It is also important to me that when we disagree, we do so with decency. It feels to me that the society I participate in has gotten meaner and more self-centered in my lifetime and I try to counteract that, but am also pragmatic that survival requires a certain toughness. Life is hard enough. Let’s not purposefully make it harder on one another.

earthworm crawling on green grass
Photo by Karolina Grabowska on Pexels.com
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Challenges

Life lessons

The life lesson that I think nearly everyone can benefit from learning and that I try to remind myself of regularly is that we each only get one life. This is not a dress rehearsal. We can create do-overs in some senses (if you are both still alive, it’s never too late to apologize), but the river of time flows ever onward. There is a balance between sufficiently planning for tomorrow and remembering that tomorrow is not guaranteed. Celebrate that you woke up today by doing something for the you you are today, but also do something for future you to appreciate.

Obscured Future
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Challenges

Assumptions

Today’s post is about assumptions, but it is interesting that the prompt jumps to incorrect assumptions. Shared assumptions are a foundation of a functioning society. For example, most successful drivers assume that most fellow drivers on the road will follow the traffic rules, and move away from cars that seem to be having a hard time doing so for safety reasons. We all rely on a lot of assumptions to get through a day. They are the things we can take for granted, do on autopilot, and suppose will just work the way we expect.

Typically violated assumptions result in interest, because we are checking to see if we need to update our mental models of the world. For example, in the area of Germany where I live, people frequently assume that I’m Belgian or maybe Dutch when I struggle with the language. That’s because I could literally bike to those countries from here. When I tell them I am American, usually there is interest in what I am doing here and so on. If the people we are interacting with file their error in judgement as an exception or update their heuristics, everything works well.

Assumptions only become limiting or dangerous when we both do not fit the norm and it is not easy to update someone else’s assumptions or it has some sort of cost to do so. For example, if the person I am talking to either loves or hates Americans, things can get weird if I don’t further follow their idea about this thing they abstractly love or hate. While almost everyone has many properties that are close to average (stereotypes come from somewhere), almost no one follows all averages or stereotypes exactly, because we are all our own collection of traits and experiences. We also use our own assumptions and the assumptions of others to fashion together our identity.

In my experience, the more we are completely ourselves and transparent about it, the more space we make for others to also be authentic. Exploring my own assumptions has given me way more benefit than worrying about what other people are thinking about me. On the other hand, being able to effectively influence others relies on understanding their assumptions and manipulating them. Maybe I would be better off with a better understanding of when others are making incorrect assumptions and fixing them or using them to my advantage.

So tell me, how do you identify incorrect assumptions about you? What do you do in that situation?

A recent self portrait- what can you assume about me from this photo?
A recent self portrait- What can you assume about me from this photo?
Categories
Challenges

Advice to my Teenage Self

I signed up for the Bloganuary Challenge to help get into the habit of posting more. The first prompt is what advice I would give my teenage self. I’m not sure I would give her any advice, because I think she did pretty good on her own and I wouldn’t want to throw her off. Many people say that they would tell their former self to not worry so much, but I see how her anxiety and ambition motivated her to do cool things when there was no guarantee that she would. That’s not to say that I did not make mistakes, learn, or have regrets. However, on the balance things have turned out more than ok so far.

I now have almost teenage kids of my own, so I can also talk about the advice I give to them. Today I was cuddling with my daughter watching the part of Dirty Dancing where Baby confronts the snobby waiter, Robby. He says that some people count and some people don’t and tries to give Baby his copy of the Fountainhead. I commented to my daughter that she should not date any boys in college who are really into Ayn Rand. A few minutes later, my husband, Rob, came in and we shared that we were discussing Ayn Rand. His reply was something like, “Oh yeah, I liked her stuff in college.” So apparently now I live in a sitcom. So maybe my best advice is to live with your own laugh track.